Look up.
For stars await to be
your beacons of hope,
and for you to make that wish
you always wanted.
Much like these celestial wonders,
family are the lights that never fade,
the strength that lifts you higher,
and the love that will never let you fall.
This festive season,
we hope you can be
part of our constellation,
fill the sky with the light
of a billion brilliant stars,
and illuminate the paths of those
in their darkest nights.
Let’s #PowerTheChange
and create a brighter world for good,
but, most of all, a better home for all.
A mother is like the north star of our nights. But what if she, herself, is in her darkest night?
Here is a moving story of inmates who wish that one day their infinite love for their children, like stars, will guide them back to each other.
This holiday season, Geneco presents ‘Star Light, Star Bright’, a festive initiative that spotlights the gift of second chances, hope, and family.
Together with like-minded partners, Yellow Ribbon Project , Yellow Ribbon Bakery, The Salvation Army, Children and Youth Group - Kids In Play, Families for Life, and Science Centre Singapore, we would like to invite you to support the reintegration of incarcerated inmates, not just with society, but their loved ones as well.
As part of the initiative, we invited incarcerated mothers and their children to come together and create a series of inspirational ‘Star Light, Star Bright’ paintings — each piece carries heartfelt stories on what family truly means to them.
By voting for your favourite paintings, you are also pledging your support for them to rebuild their family connections.
Find out more about their meaningful concepts by clicking on each artwork.
Plus, stand to be 1 in 5 lucky winners to receive $100 eCapitaVoucher, a set of limited-edition ‘Star Light, Star Bright’ greeting cards, and a Yellow Ribbon Bakery Wishing Star Cookie Bundle.
Please select at least one painting.
Voting can be done daily from now till 31 December 2025 and winners will be notified via email by 31 January 2026.
With your pledges, Geneco will be donating $10,000 to Yellow Ribbon Fund, to support their effort in development and implementation of rehabilitation and reintegration programmes for inmates, ex-offenders and their families.
You can also contribute to these programmes by adopting these artworks crafted by other inmate-artists, each reflecting their own passage towards reconciliation with their families.








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Celebrate this season of giving by purchasing an array of festive bakes as festive gifts from Yellow Ribbon Bakery, specially handcrafted by inmate-bakers.
These exclusive cookie bundles come in limited-edition packaging featuring the ‘Star Light, Star Bright’ paintings.